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Hoverswitch - WordPress Website, CMS & Digital Infrastructure

Developed a responsive WordPress website with a custom portfolio, PHP enhancements, SEO and performance optimization, Google integrations, o2switch hosting, and professional email configuration with Zoho Mail.

Role
WordPress Developer & Technical SEO Specialist
Sector
Digital Marketing
Year
2026
Hoverswitch - WordPress Website, CMS & Digital Infrastructure: website screenshot

Overview

Hoverswitch is a digital marketing and business growth agency that helps startups and SMEs attract qualified prospects, improve their digital presence, and develop more structured customer acquisition strategies. I developed a professional WordPress website designed to showcase the agency's services, strengthen its credibility, highlight client success stories, and generate business inquiries. Using WordPress, Elementor Pro, Advanced Custom Fields (ACF), and Custom Post Type UI, I built a flexible content management structure that supports a dynamic project portfolio with dedicated case study pages and filtering by services, industries, and competencies. I also implemented custom PHP adjustments to extend WordPress functionality beyond standard page-builder capabilities. The website includes service presentations, an agency portfolio, client testimonials, frequently asked questions, contact forms, and dedicated landing pages designed to guide visitors toward requesting a free business audit. Beyond development, I configured Rank Math SEO and Rank Math SEO PRO for technical and on-page SEO management, LiteSpeed Cache for performance optimization, Google Site Kit for Google service integrations, and UpdraftPlus for backup management. I also handled website deployment and hosting configuration through o2switch, along with professional domain-based email setup using Zoho Mail. This project demonstrates my ability to combine WordPress development, customized CMS architecture, PHP, SEO, performance optimization, and production infrastructure into a maintainable, business-oriented website.

The challenge

Build a professional, conversion-focused WordPress platform capable of presenting multiple digital services, managing a growing portfolio of projects, and supporting search visibility, performance, security, and long-term content maintenance.

  • Create a modern and credible digital presence for a marketing and business development agency.

  • Present multiple services through clear, conversion-oriented navigation.

  • Develop a scalable portfolio structure for projects across different industries.

  • Enable efficient content management without requiring code changes for routine updates.

  • Extend WordPress functionality through custom fields, post types, and targeted PHP development.

  • Optimize website performance while using Elementor and multiple WordPress plugins.

  • Establish technical SEO foundations and integrate Google webmaster tools.

  • Configure reliable website hosting, backups, and professional business email services.

The solution

Delivered a responsive WordPress platform with a customized portfolio management system, structured service pages, reusable Elementor components, targeted PHP enhancements, SEO and performance tools, and production-ready hosting and professional email infrastructure.

  • Built the website using WordPress, Elementor Pro, and the Hello Elementor theme.

  • Created reusable page layouts for consistent branding and responsive presentation.

  • Implemented custom post types, custom fields, and taxonomies for structured project management.

  • Developed a dynamic portfolio displaying projects by service, sector, and competency.

  • Added targeted PHP enhancements to support custom WordPress requirements.

  • Created conversion-oriented landing pages with clear calls to action and contact forms.

  • Integrated Rank Math SEO and Rank Math SEO PRO for search optimization.

  • Configured LiteSpeed Cache to support faster page delivery and asset optimization.

  • Integrated Google services through Site Kit and connected Google Tag Manager.

  • Implemented backup management with UpdraftPlus.

  • Deployed the website on o2switch hosting.

  • Configured Zoho Mail for professional email communication.

  • Built a maintainable content structure that allows new projects and service updates to be managed through WordPress.

My contribution

  • Developed responsive WordPress pages using Elementor and Elementor Pro.

  • Customized the Hello Elementor theme and reusable layout components.

  • Structured the website's service sections, landing pages, testimonials, and contact interfaces.

  • Created custom post types and taxonomies using Custom Post Type UI.

  • Configured Advanced Custom Fields to manage structured project information.

  • Developed a dynamic portfolio with individual case study pages and project filtering.

  • Implemented targeted PHP customizations for WordPress functionality.

  • Configured Rank Math SEO and Rank Math SEO PRO for on-page and technical SEO management.

  • Set up LiteSpeed Cache for caching and front-end performance optimization.

  • Installed and configured Google Site Kit for integration with Google's website management tools.

  • Integrated Google Tag Manager through Site Kit.

  • Configured UpdraftPlus for website backup and restoration management.

  • Managed website hosting and deployment using o2switch.

  • Configured professional email accounts and domain-based business communication with Zoho Mail.

  • Organized the CMS for easier maintenance, content publishing, and future project additions.

Technologies

  • WordPress
  • Elementor
  • Advanced Custom Fields (ACF)
  • Custom Post Type UI
  • HTML
  • CSS
  • PHP
  • Rank Math SEO
  • Google Site Kit
  • Google Tag Manager
  • Google Analytics
  • Google Search Console
  • LiteSpeed Cache
  • UpdraftPlus
  • o2switch
  • Zoho Mail

Key features

  • Responsive WordPress website

  • Elementor and Elementor Pro page design

  • Customized Hello Elementor theme

  • Dynamic portfolio and individual project pages

  • Custom Post Types and taxonomies

  • Advanced Custom Fields

  • Project filtering by sector, service, and competency

  • Custom PHP enhancements

  • Service presentation and landing pages

  • Free business audit calls to action

  • Contact forms and client testimonials

  • FAQ and structured content sections

  • Rank Math SEO and Rank Math SEO PRO

  • LiteSpeed Cache performance optimization

  • Google Site Kit integration

  • Google Tag Manager integration

  • UpdraftPlus backup management

  • o2switch website hosting

  • Zoho Mail professional email

  • Responsive design and CMS maintainability

See it live

hoverswitch.net

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